It's all Glück, man

Relaunch of Ernteglück juices from Getränke Hoffmann on the occasion of bottling in Elopak. We have further developed the watercolor look in the direction of naturalistic fruit and landscape images with a retro touch. The whole thing now looks somehow familiar, but is clearly different from the competition. Simply fresh, fruity and light. Oh yes, and we also touched the logo and added a waving leaf as a frame to the lettering, which remains versatile depending on the packaging as the texture adapts to the packaging like a chameleon and can therefore move with the times ...

Client

Getränke Hoffmann


Tags

Brand Identity

Product Design

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